Talk by Keiichi Kubo, DentsuBos
Advertising reflects the culture of the people to whom it is being presented. A close examination of advertising, then, allows us to can gain cultural insights that may be missed on the surface. Join Keiichi Kubo, Vice President of DentsuBos, on a virtual journey to Japan through our exploration of popular Japanese advertising campaigns. Learn about recent trends in consumer behaviour, daily life and the people of Japan. We will also touch on the strategies that Japanese companies adopt when appealing to international markets.